Today we are going to discuss who they are and what their main role is in the process. Maybe even more importantly, we will provide some hints on how to make their lives easier !
Le blog de la personnalisation
Media marketing : The 1001 ways of cooking up your ideal newsletter
The newsletter is now at the heart of the digital strategy of most media companies today. By reaching your subscribers directly in their mailbox, you will definitely engage them with your brand, disseminate your content and boost your Web traffic leading...
The new Mediego Dashboard: performance monitoring for web and email
At Mediego, summer was quite productive. Some of us were working hard, even through the heat waves of Brittany (just kidding), and we haven't forgot about you, our users. This is it, our new monitoring dashboard is finally ready to make your lives easier...
Personalization is definitely everyone’s business
Clearly the giants Netflix and Amazon widely contributed to promote personalized recommendations. The Netflix recommendation is worth a billion dollar per year and Netflix estimates that it drives more than 80% of the video choices. As far as Amazon is concerned, the...